Sassafras PR is South Australia's preeminent lifestyle and entertainment PR firm incorporating 20 years of experience in the PR industry both in Adelaide and internationally.
We are stylish, fresh and original in our approach. PR is not a template and we take the time to learn who you are, what you need and who you are trying to reach.
Sassafras PR excels in delivering all the PR staples: press releases, brand profiles, product launches and media coverage. But where we stand out from the crowd is in our ability to provide show stopping, wow factor ideas that go well beyond attention grabbing!
We are renowned for our super creative initiatives, delivering a series of unforgettable and tailor-made media campaigns, PR stunts, launches and events for our clients.
Campaign Strategy & Development
Media & Celebrity Guest Lists
Social Media Management
Sassafras PR’s targeted and tailored approach ensures your brand is recognised, preferred and loved by the exact people you want to reach. We design campaigns that give you cut-through in a cluttered market.
We hold uniquely specialised contact lists of media locally, nationally as well as in London, Los Angeles and New York.
We pride ourselves on our personal relationships with editors, journalists, columnists, freelancers, stylists, publishers and bloggers. We also have close working relationships with a host of celebrities, politicians, personalities and designers – ensuring your brand is top of mind with industry opinion leaders and the public and seen in all the right places:
Sassafras PR builds and manages the reputations and brands of leading global, regional and local companies. Our primary areas of expertise lie in food and wine, entertainment, fashion and luxury retail brands but we have also worked extensively with clients in other business and manufacturing categories.
The agency is led by Sarah Abbott. Sarah’s PR experience is extensive and impressive. She has worked in PR both as a consultant and an in house PR director for over 20 years.
She was for 7 years account director at leading international PR firm, Michels Warren.
She then became Global Director of PR at Imagination Entertainment, the only multinational entertainment and media company that is run from Australia.
In this role, which she held for 11 years, she oversaw the ascendency of Imagination and its CEO as one of the most awarded, well known and respected Australian electronic entertainment brands.
Sarah’s passion is PR and the adrenalin rush of seeing her client’s brands up in lights!
Sassafras PR will bring in a team of professionals with expertise in all areas of PR and with a size and depth of experience to match the task.