The Sassafras PR team is led by Sarah Abbott. Sarah’s PR experience is both extensive and impressive and has worked as a consultant and in-house director for over 25 years.

Sarah’s previous roles include Account Director at leading, national PR firm, Michels Warren and in-house PR Director at global entertainment and media company, Imagination.

Over the last fifteen years, Sarah has owned and operated Sassafras PR – one of South Australia’s leading lifestyle firms specialising in the food, wine, entertainment, and arts industries.

Sarah and her team are well equipped to manage, launch, and PR any campaign. The Sassafras PR strength lies in Sarah’s strong media relationships and pitch abilities to achieve extensive media coverage across all mediums.